About the Brand
Chess N Crafty is an eCommerce store offering a wide range of chess sets, from affordable options to premium designs.
Their customers include casual players, gift buyers, collectors, and chess clubs.
The brand sells through Shopify, utilizing advertising by running paid campaigns on Meta Ads, Google Ads, and TikTok Ads to boost engagement, reach new audiences, and drive sales.
The Problem
Chess N Crafty was consistently running paid ads with various ad variations, but performance was uneven, pointing to the potential benefits of incorporating a/b testing and machine learning.
Some ads delivered good results at first, then quickly lost effectiveness due to ad fatigue. Other creatives looked strong but failed to convert. The team could not clearly see which hooks, visuals, or messages were driving results.
Testing new creatives took too long. Each update required manual copywriting, setup, and reporting across different platforms, reducing overall efficiency. Insights and analytics were spread between Meta Ads and Google Ads, making it hard to compare performance or act fast.
The team struggled with finding winning ads in a repeatable way and often kept spending budget on creatives that had already stopped performing, highlighting the need for ai agents to optimize and automate ad strategies.
Key challenges included:
- Guesswork instead of clear creative insights
- Slow testing cycles and delayed decisions
- Budget spent on ads without proven impact
- No clear link between ad performance and product page results
As a result, scaling felt risky and growth slowed.
“We were spending money on ads, but we didn’t really know why some worked and others didn’t. Most decisions were based on instinct, not clear data.”
-CEO, Chess N Crafty
The Solution (Using AdMagica.ai)
Chess N Crafty implemented AdMagica.ai as a daily system for managing advertising variations, ad creatives, and engagement performance through automation.
They used Anna, the AI Ad Copywriter, to quickly generate multiple copy variations for the same chess products. This allowed the team to test different hooks and angles using high-converting ad copy principles.
Nico, the Creative Strategist, structured creative testing by defining clear angles for each product category. This made finding winning ads without wasting time or money much easier and more repeatable.
Marcus, the Media Buyer agent, utilized machine learning and AI agents to monitor performance across Meta Ads and Google Ads, thereby increasing efficiency and helping the team make clearer channel-level decisions and move budget toward creatives that showed real potential.
At the same time, Chris, the CRO Specialist, reviewed product pages and suggested improvements based on conversion rate optimization, ensuring ads and landing pages worked together.
Finally, Dara, the Data Analyst, incorporated a/b testing and turned performance data into simple analytics insights. Reporting became automatic, removing the need for manual spreadsheets and saving hours each week.
The Results
With AdMagica.ai in place, Chess N Crafty achieved steady improvements:
- 28% increase in CTR on Meta campaigns
- 20% improvement in ROAS after focusing on winning creatives
- 2× faster testing cycles, with more ad variations launched weekly
- Better confidence when scaling budgets across TikTok Ads and Google
“AdMagica changed how we work. We test faster, understand results clearly, and make decisions with confidence instead of guessing.”
Why It Worked
Before AdMagica, decisions were slow and based on fragmented data.
After implementation, creative testing and a/b testing automation became structured and clear, greatly enhancing efficiency. Each AI agent handled a specific task, turning guesswork into informed action. Feedback loops became faster, and scaling decisions were based on real performance, thanks to machine learning insights and robust analytics.
Final Takeaway
Chess N Crafty shows how eCommerce brands can grow without adding complexity to their advertising strategy, emphasizing the importance of engagement.
By using AdMagica.ai as a complete system, teams can test faster, understand what works, and scale ads with confidence. For modern Shopify brands, this approach supports how to build a profitable Shopify business using AI in 2026 and long-term growth.