About
Scentasteic Perfumes is an online fragrance store dedicated to making luxury scents accessible to everyone, aiming for both customer satisfaction and profit. Offering a curated mix of authentic designer and niche perfumes at discounted prices, the brand has built a loyal following of fragrance lovers who value quality, engagement, and discovery. From timeless icons like Dior and Chanel to niche favorites like Amouage and Mancera, Scentasteic helps customers find their signature scent without the luxury markup turning everyday shopping into an indulgent experience.
Challenge
Scentasteic Perfumes built its business on making luxury fragrances accessible, constantly selling designer and niche perfumes at a discount with high frequency. But when it came to advertising, their team faced a bottleneck:
Despite testing dozens of ad creatives, nothing consistently converted due to ad fatigue, a common problem in paid social advertising where repeated exposure reduces engagement and performance over time.
Ad fatigue hit fast due to the high frequency of used creatives. Creative testing was slow. And with new product launches every week, their in-house team couldn’t keep up.
,,We had no clear insight into which KPIs determined what made an ad work. Some creatives looked great but performed terribly. We were guessing and it was costing us real money"
The Turning Point: Partnering with AdMagica AI
That’s when Scentasteic turned to AdMagica AI , an AI-powered creative intelligence platform that helps eCommerce brands create, test, and optimize ad creatives with the assistance of AI agents 10× faster.
AdMagica plugged directly into Scentasteic’s ad accounts, analyzing months of creative data including CTR across Facebook and Instagram to understand what resonated with audiences and drove clicks and conversions, ultimately improving campaign performance.
This approach aligns with how users engage with digital content today. Research consistently shows that people don’t read ads line by line, they scan visuals and messaging rapidly, which is why understanding how users read and visually process content online is critical for creative performance.
The AdMagica AI Solution
1. Creative Analysis
AdMagica’s AI models reviewed hundreds of Scentasteic’s past creatives, identifying subtle patterns in color palettes, hook types, frequency, and text positioning that correlated with high-performing ads for different audiences.
The insights were instant:
- Ads with close-up perfume shots and lifestyle backgrounds outperformed product-only images by 2.8×
- Emotion-driven hooks (“Smell luxury, pay less”) drove a 34% higher click-through rate (CTR), a key KPI for measuring ad effectiveness
These findings closely reflect same principles discussed in CRO Strategies, especially around emotional framing and cognitive load.
2. AI-Powered Creative Generation
Using these insights, AdMagica’s AI agents and creative agents generated dozens of new ad variations, each tested automatically for engagement and potential profit with proven high-performing messaging and visual styles.
Instead of spending days designing, Scentasteic could now launch multiple creative tests in hours. This increase in creative testing speed is critical in modern paid social environments, where faster iteration consistently outperforms static campaigns.
,,AdMagica became our 24/7 creative strategist. It helped us understand what works and gave us ready-to-launch variations that actually converted"
-Founder of Scentasteic Perfumes
3. Faster Launch, Smarter Optimization
AdMagica’s real-time creative intelligence loop tracked campaign performance with high frequency, automatically flagging the top-performing ads and recommending replacements to combat ad fatigue for fatigued ones.
This continuous test-and-replace cycle mirrors CRO best practices, but applies them directly to ad creatives rather than focusing solely on landing pages.
The impact was clear:
- 70% faster time-to-launch for campaigns tailored to audiences
- 4× more winning creatives
- 25% higher ROAS and increased CTR within 60 days
The Takeaway: Smarter Creative, Bigger Results
By combining data-driven insights with AI-powered creative generation, Scentasteic Perfumes transformed its ad strategy from trial-and-error to scientific precision through campaign performance analysis and the frequency of testing and optimization, effectively combating ad fatigue.
,,AdMagica didn’t just help us make better ads , it helped us scale confidently. It’s like having a full marketing team that never sleeps."
-Founder of Scentasteic Perfumes
About AdMagica AI
AdMagica AI is a creative intelligence platform that helps brands, agencies, and creators create, test, and analyze ad creatives with AI-powered performance data, using KPI metrics from successful campaigns to further enhance efficiency and maximize profit.
It’s the most versatile platform that acts like an AI marketing team, combining design, strategy, agents and analytics to help eCommerce brands launch scroll-stopping ads that drive engagement and sell.